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Using Social Media to Detect Substance Use Trends During the COVID-19 Pandemic (Webinar)
June 17, 2021 @ 12:00 pm - 1:30 pm
While substance use trends shifted during the pandemic, some substance use data collection methods were also temporarily suspended. At the same time, social media was one way for people to stay connected to one another. In this presentation, Dr. Jessica Cance of RTI will describe her work examining the use of social media to detect substance use trends during the COVID-19 pandemic. This project used social media listening techniques to determine shifts in mention of the use of alcohol and cannabis before, during, and after the national emergency declaration. This presentation will provide insight into the ways substance use trends shifted during the pandemic and how the discussion of substance use on social media may reflect broader social norms.