Live – Parents Can’t Stop What They Don’t Know: Teen Alcohol Abuse Prevention

Tuesday, August 10, 2021

2:00 p.m. ET

With Tara McGuire

“Parents Can’t Stop What They Don’t Know” promises to be a highly engaging session that will feature cutting-edge information about “new” developments and product trends in the world of underage drinking.  This interactive session features hot topics like how Alcopops are marketed to youth using cool names like Twisted Tea or Rick’s Spiked Mandarin Lime, bright colors, and added sweeteners; new products on the market; tips to prepare you to identify Alcopops from similar non-alcoholic drinks kids like; and federal and state action to keep these dangerous products out of the hands of youth.

Learning objectives

1. How alcoholic beverages appeal and are marketed to youth.
2. How adults can identify them from non-alcoholic beverages and keep themselves informed of what’s on the market.
3. How you can get involved & keep these dangerous products out of youth’s hands.