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Telling the Coalition Story: Comprehensive Communication Strategies (CADCA Beyond the Basics)

This is the second publication in the CADCA National Coalition Institute’s (Institute) series Beyond the Basics: Topic-Specific Publications for Coalitions. The first addressed environmental approaches to reducing substance abuse problems and incorporated seven strategies that affect community change. One of those strategies, dissemination of information to the community, is central to the success of a comprehensive approach. Communication plays a vital role—from assessment of the community’s problem to implementation of the coalition’s plan to celebrating successes and sustaining population-level change.